Music works are no longer limited to Chinese-language works, but are aimed at individuals or groups from all over Asia. Finally, the prize money of this year's Golden Music Creation Award has been increased from 100,000 yuan to 150,000 yuan, in order to encourage more diverse music creation. According to statistics, there are 501 albums/EPs and 35 live performance films in this year's Golden Sound Awards, with a total of 2,727 works participating in the competition. After the jury's review, a total of 113 works were shortlisted and competed for 21 awards. For details of the 11th Golden Sound Creation Award, please visit the official Among the nearly 80 billion yuan annual alcohol market in Taiwan, whisky is the most important point. However, in recent years, with the changes in the structure of the wine tasting group and the pursuit of new flavors by wine lovers, many brands have begun to look for the next intoxicating flavor.
In the future, the mainstream of Taiwan's whisky market will be blown to which flavor of wine? TNL Research's Key Issues Research Center conducted a survey of whisky drinking preferences among the general public. According to the 2021 International Export Market Performance Report released by the Scotch Whisky Association , Taiwan, a market with a total population of only 23 million, imports nearly NT$8.5 billion of Scotch whisky a year, ranking whatsapp list third in the world. If you add wines from Japan, the United States and other origins, statistics also show that the total consumption of the whisky market in the whole year is about NT$55 billion, and each person in Taiwan drinks an average of 2.3 bottles of whisky a year. However, with the global trend of increasing female lovers year by year and younger ethnic groups, the trend of whisky preferences is changing silently, and at the same time, it affects the future plans of international wineries to launch popular wines.
One-third of female lovers strongly influence the trend of whisky market According to the "Whiskey Drinking Habits Survey" conducted by the TNL Research Key Issues Research Center on July 11-12 for ShareParty members aged over 30, after analyzing 376 valid questionnaires, it was found that 40.9% of the respondents had The habit of drinking whisky, and the ratio of men and women has reached a spectrum of close to 2:1, it is obvious that women have grown to one-third of the proportion of whisky lovers, and their flavor preferences will definitely be more marketable.