User research is the basic skill of product managers, but how to improve the effectiveness of user research is a problem that has been bothering bulk sms service everyone. Based on his own work practice, the author of this article summarizes four key points to improve the effectiveness of user research and shares them with you. Recently, the company is working on a business module about online internships for students. It just needs to do research on student users. In addition, when I took on private projects with my friends, I would also conduct face-to-face research with customers. I bulk sms service stepped on some pits and gained some benefits. The experience is sorted out so that follow-up work can be used for reference and improvement.
The following summarizes from four aspects, how to improve the effectiveness of user research. 1. Identify the subjects of the research Before we conduct bulk sms service research, we first determine which people to understand the problem with according to the research objectives. For the user research of C-end products, it is necessary to distinguish according to different user attributes, such as active users, silent users, etc. Different types of users may represent different bulk sms service groups, which can often reflect some common user needs. For B-end products, users are internal business colleagues, and they need to be distinguished according to their roles, such as salespersons, business managers, operation personnel, management,
Different roles have different concerns for the same thing, so there are often different businesses. need. Combined with the actual situation of the bulk sms service company, some main user roles have been sorted out, and the research objects can be determined according to the needs in the follow-up work. There is a common problem here, that is, when investigating different objects, the same problem may lead to conflicts between different roles, so at this time, it is necessary to dig deeper problems and find solutions that balance the needs of all parties. 2. Sort out structured bulk sms service research questions Focusing on our research objectives, we can only list targeted questions on the basis of sorting out related businesses. When conducting research with internal colleagues in the company,