In June 2016, Diego Gomes, CMO of Rock Content, wrote an article in Portuguese about how a single blog post helped us generate R$436,000 in new business in just 16 months.
The goal of the article was to show that a content Clipping Path Service marketing strategy goes beyond having a blog and posting frequently. It can bring real results, with a return in the medium and long term.
1 year after confirming that the famous post on digital marketing contributed almost half a million reais in revenue for Rock Content, we are here again to update that number and show that a well-done content marketing strategy never fails to generate results.
The multiplying power of evergreen content
In December 2014, the Rock Content Marketing team identified a golden opportunity to write an article focused on the keyword "digital marketing".
In addition to being the keyword with the highest search volume within the "marketing" segment and having a high cost per click, "digital marketing" also represents one of the first searches made by one of our main people: the owner of the small company without much experience in that branch.
Therefore, an article like this made a lot of sense for our blog!
Each post published on the blog is an opportunity to generate more business. When we published the article on digital marketing, we knew that as long as he was on our blog, he would always bring new clients to Rock Content.