Create a greater number of interactions and are more shared, which means that they can become viral. – Generate memory . Visual information is remembered in a more powerful and lasting way than that which is read. Keys to make good infographics Now that you know the usefulness of infographics for your company, it's time to get started and generate content with them. We give you some keys to achieve it. target Define the public to which they are going to be addressed . This element is an opportunity to generate leads for your business that you should not miss. Once you are clear about who you are targeting, you must know the topics that interest them.
Thanks to this you can define the content you want to transmit. Contents The content must be unique and of quality . It is necessary to investigate and ensure that the information you want to transmit is useful and of quality. This implies carrying out research work to collect the necessary data for its elaboration. With the data in hand, it's time to organize it. Eliminate Outlook Email List those that are not useful and order the ones you are going to capture so that they are understood quickly and easily. Design The “how are you going to tell it” is as important as the “what are you going to tell”. The design phase is also very important. Specifically, typography and colors (choose between 3 and 5) are two of the main points of the design.
Don't be afraid to use blank spaces and include your personal signature. To generate your infographics , start with a sketch on paper and pencil and then capture it using design programs or tools such as Canva or Piktochart. Remember not to focus only on static images; movement also generates interest. SEO Like any type of content, it is essential to position it correctly on the Internet. For this, SEO for images is your best ally. Keep in mind four main elements : - Title. It must be eye-catching and reduced to a maximum of 10 words or 70 characters. – ALT tag. This attribute will allow you to explain to the search engine the information you intend to convey with your image. - Size.