This price setting takes into account that payment can filter high-quality intended users, and the low price per customer can attract more users to sign up. The unit price of regular-priced executive email list courses is in the range of 500-3000, and there is no course with a particularly high unit price. I personally think that the main influencing factor is the decision-making cost. If it is a course of more than 5000, the decision-making cost of the user will be very high. Even executive email list if a lot of sales actions are added to the group and there are many group trusts, it may eventually be necessary to sell a 1v1 customized solution to the user.
So that the user can finally Buy. 2. Training camp service x sales conversion process Before talking about the conversion process, let me share with you a screenshot of the executive email list course service and conversion process in a children's programming training camp group: Screenshot of the service process in the group Screenshot of the buried point conversion process The core goal of group conversion is to let users experience the value of course products through a good course and service experience, and to guide users to executive email list buy regular-priced courses through quotas and club sales . The sales conversion process of the training camp is divided into two core parts: course service + sales action (1).
Course Services Guarantee the attendance rate so that students can fully experience the value of the course products. At the same time, in the interaction with the executive email list students, build a sense of trust and prepare for the subsequent sales conversion. At the same time, meals are usually added outside the formal courses, so that users feel a sense of value; in the process of adding meals, the concept of the product is generally preached, so that users can understand the value of the product and prepare for subsequent purchases. Guarantee the executive email list students' class experience and build up the trust with the students before. It is common to add meals outside the prescribed courses.