With the continuous improvement of the quality of mobile phone photography and the popularization of mobile Internet, people have become accustomed to using mobile phones to take pictures to record their life. Whether it is a glimpse during a solo trip, or the way life should be, it is worthy of being remembered by images. However, people are taking more and more photos, and the pixels are getting higher and higher, which directly leads to a huge consumption of mobile phone storage space. Today, when most of the storage space is dedicated to country email list photo albums, although the capacity of mobile phones is getting larger and larger, it is still difficult to alleviate people's storage anxiety. In order to alleviate people's anxiety about storage, cloud photo album software came into being.
Moment Photo Album is a safe; efficient; intelligent; interesting cloud photo album product. Its product positioning is "users who like to record life, and want to efficiently manage mobile phone space and share the details of life with fun". Its main business includes not only the cloud storage of photos, but also the efficient management and interesting production of local photos. It provides users with an efficient storage management experience while protecting their good memories.
2.2 Identify competing products
At present, the photo album products on the market are mainly divided into two categories. The first category is local tools for managing and processing local resources, and the second category is online cloud photo albums that mainly promote cloud storage.
The main business of Moment Album is cloud storage of photos, so its main competitors should be: “Album Manager” under Tencent and “Time Album” under ByteDance. In addition, in order to expand the entry point of analyzing album products, A parent-child photo album "Time Cabin" in the vertical field was also added for comparative analysis.