As we begin 2022, now is the perfect time to look forward and revisit your digital marketing strategies. Search engines are constantly advancing and updating, so keeping up and adjusting your search engine optimisation practices is important for keeping up with recent trends. We can see some SEO trends already emerging, so we have broken down what New Zealand’s marketers and small businesses should anticipate in the changing landscape of digital marketing in the year to come.
The Importance of Page Experience
In 2021, Google began the slow rollout Photo Editing Services of their Page Experience Algorithm, which means a user’s page experience will be a heavier ranking factor. The algorithm includes Core Web Vitals, which evaluate a user’s overall experience with a web page. Page Experience Algorithm also assesses other metrics, including loading speed, interactivity, visual stability, and HTTPS security.
Want to see how your website is performing on this front? Check out Google’s PageSpeed Insights tool, which can tell if your website passes the Core Web Vitals Assessment. Analyse your URL to see how it performs on both mobile and desktop and explore opportunities to improve your website’s performance.
User Intent is Changing
In 2021, Google also released its Multitask Unified Model (MUM). MUM helps Google use contextual information to present more comprehensive answers to complex search queries. When businesses understand what users are searching for and provide them with content that answers their questions, they stand to benefit as much as the users. Paying close attention to search queries will allow businesses to create competitive content that their online audience wishes to consume. Focus on making your solution the best for their needs. This will bring in more organic traffic, ensure that traffic stays longer on your website, and build trust with your target audience.