Out on the occasion of the Mobile World Congress (MWC) that is being held these days in Barcelona, shows how the mobile revolution has turned Spain into the European country where mobile purchases have grown the most, being music, electronic books and payment apps the services most purchased by users. After having closed 2012 with a growth in Spain of 70% according to data from the MMA, m-commerce will continue to gain prominence in the coming years. In fact, mobile e-commerce is expected to multiply by seven in the next five years and reach 19,000 million euros in Europe. According to the vice president for Spain and Italy of madvertise, Paolo Vanossi, 'the future of electronic commerce will be mobile.
It is not surprising that Spain is one of the countries where m-commerce works best when more than 60% of mobile phones are smartphones. These data force companies to develop strategies focused on mobile e-commerce in order to reach their target audience." Mobile payments, a future trend Likewise, the madvertise study also reflects how new mobile Canadian Hospitals Email List payment technologies are beginning to make their way into the market as allies of companies to boost their sales, increase traffic and encourage their commitment to users. Among the new systems that will help m-commerce to continue growing are m.sites -specific pages designed for smartphones- as well as services based on geolocation, widely used by advertisers in times of crisis to attract users through the couponing phenomenon.
This, in turn, makes it possible to multiply the impact of the messages tenfold and guarantee a better return on investment. NFC technology will also help m-commerce to consolidate in Spain. And it is that the fact of using the mobile as a payment instrument will make many users forget about cash or credit card when making purchases or paying for the bus ticket. These years will also be marked by the expansion and development of mobile banking applications, launching mobile wallet projects, which will make purchases through smartphones much easier. Precisely, the banking sector already allocated a large part of its global marketing budget to technology and mobile apps last year.