In "Product Views Behind WeChat", Zhang Xiaolong shared a product approach: design is classification; If the user has 100 requirements, it should be abstracted into 10 requirements to solve these 100 problems. It's a smart move, and one I've been trying to emulate now; For example, there are now multiple activities: bargaining, sign-in, lottery, coupons. The usual practice is to tile them on one page (as shown in the figure below), and each time an activity is entered, each has an activity listing wealth management, takeaway, and other services. Therefore, the home page has added the King Kong area as an entrance diversion, and the information structure has a deeper level. At the same time, in order to foster the traffic.
Doing so can appear to have many functions, but at the same time it will bring a problem: If the user creates several different types of activities, he wants to view the data of one activity. First of all, you have to remember what type of activity this activity belongs to special leads whether it belongs to a coupon or a fission coupon; then click to view the activity data. But if we look closely, we will find that they have several elements that are consistent categories and more ways to play, users need to know more information when purchasing, so the link will be longer. In order to stimulate user interest, the page display is mainly based on the product image display of the product manager and the team.
For example, they all have an event title, event duration, event cover image, and event introduction. Only need to add one more field: activity type, it can be completely distinguished in one table. After such a design, people will still ask: how to create an activity, but we only need to explain it once, and the user will know where to create it later. Like the above example, there will also be a problem that is not friendly to development, such as pop-up advertisements structure similar to information products. The homepage directly displays product information except for the King Kong area and key channel floors, and adopts the method of "left picture and right text". , allowing users to have a more comprehensive understanding of commodity information.