Apr 03, 2022
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In the latest installment of Search for Beginners, Google shared a three-step guide on tips for hiring an SEO. The video provided an extension of their Fax List latest episode, which covered the top 5 things people should consider for their websites. The latest episode created by Google Webmasters breaks down the process of engaging with an SEO, especially for businesses who may be doing it for the first time. The animation begins by explaining what SEO is and the benefits of having SEO work on your site. According to Google, working with an SEO has the potential to dramatically improve your site while saving you valuable time. However, they also warn that working with an inexperienced SEO professional risks damaging your site and your reputation. The purpose of the Fax List video is to give a general list of recommendations that businesses should keep in mind when hiring an SEO specialist. Google has provided an outline of the recommended minimum qualifications you should look for in a potential consultant. Here is a breakdown of the tips offered by Google Webmasters. 1. Conduct an interview The first step is to conduct an interview with potential SEO candidates. Google recommends taking the time to ensure SEO is focusing on the right things. A good SEO specialist will not only focus on search engine rankings. They should think about how they can help your business by improving how you appear in search engine results. Questions your SEO expert should be asking According to Google, a good SEO consultant will ask questions like: Google advises that if the expert doesn't really seem Fax List interested in learning about your business from a holistic position, consider finding another SEO expert to work with. Finding a specialist who takes the time to understand your business is crucial. A consultant will struggle to make improvements without having an understanding of the company's goals, existing customers, and existing marketing efforts.