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sifat
Mar 06, 2022
In Welcome to the Forum
New Zealand’s most prominent SEO and digital marketing agency is excited to announce the acquisition of data-led, specialist ecommerce and programmatic digital advertising agency, This Side Up. This Side Up complements Pure SEO’s stable of brands, consisting of Pure SEO, Digital Popcorn, and Conversion Surgeons – rounding out the market leader’s data-led ecommerce and programmatic marketing portfolio. A specialisation in ecommerce couldn’t come at a better time as Covid-19 and its associated lockdowns have accelerated the growth of online shopping by about six years. The future is here now, with numbers from Shopify confirming a 27% increase in online spend in the first half of 2021. Not all of this spend was going offshore either; a high percentage (71%) was spent with local retailers. The opportunities are there for Kiwi companies to seize now. This Side Up’s team of nine – led by Managing Director and industry veteran Steve Crowe – will be joining the Pure SEO team, increasing the total number of employees close to 100. This Side Up brings long-standing client relationships including Harrisons Carpets and Walker & Hall Jewellery. These clients will be in good company alongside Pure SEO’s enduring accounts including Subaru, Datacom, and Bridgestone. This Side Up Digital Marketing Company NZ acquired “We’re ecstatic to have the This Side Up team on board Philippines Photo Editor with us,” says Richard Conway, Pure SEO’s CEO and Founder. “I’ve known Steve since we were both just starting out in this business more than a decade ago. Not only will their offerings complement and strengthen our own, but our values are well aligned also. The real care and strong customer focus that This Side Up embody supports our mission to ‘do digital the right way’, and we can now offer a complete turnkey solution to eCommerce clients – an online store with SEO built into it from day one”. “The deal was done the right way – that honest, Kiwi way we like – too,” Conway shares. “We caught up for a drink and got it done with a handshake. By the time the lawyers drew up the final paperwork, it was the same deal that we’d hashed out. I’m thrilled to tap into more of Steve’s valuable expertise and insights as we lean more into the ecommerce space.” Digital Marketing Agency NZ - Pure SEO Timely for more reasons than one, the acquisition of This Side Up marks another milestone in a successful year for Pure SEO. Earlier this year, Pure SEO was appointed the official SEO services provider for NZME. This follows the continued success of Richard’s book, ‘How to get to the top of Google search’– the only Australasian-focused SEO book published to date.
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sifat
Mar 06, 2022
In Welcome to the Forum
As we begin 2022, now is the perfect time to look forward and revisit your digital marketing strategies. Search engines are constantly advancing and updating, so keeping up and adjusting your search engine optimisation practices is important for keeping up with recent trends. We can see some SEO trends already emerging, so we have broken down what New Zealand’s marketers and small businesses should anticipate in the changing landscape of digital marketing in the year to come. The Importance of Page Experience In 2021, Google began the slow rollout Photo Editing Services of their Page Experience Algorithm, which means a user’s page experience will be a heavier ranking factor. The algorithm includes Core Web Vitals, which evaluate a user’s overall experience with a web page. Page Experience Algorithm also assesses other metrics, including loading speed, interactivity, visual stability, and HTTPS security. Want to see how your website is performing on this front? Check out Google’s PageSpeed Insights tool, which can tell if your website passes the Core Web Vitals Assessment. Analyse your URL to see how it performs on both mobile and desktop and explore opportunities to improve your website’s performance. core-web-vitals User Intent is Changing In 2021, Google also released its Multitask Unified Model (MUM). MUM helps Google use contextual information to present more comprehensive answers to complex search queries. When businesses understand what users are searching for and provide them with content that answers their questions, they stand to benefit as much as the users. Paying close attention to search queries will allow businesses to create competitive content that their online audience wishes to consume. Focus on making your solution the best for their needs. This will bring in more organic traffic, ensure that traffic stays longer on your website, and build trust with your target audience.
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